Post by account_disabled on Feb 25, 2024 8:36:34 GMT
The on pages or campaigns that are already doing well. Just because something is doing well doesnt mean you should just leave it be. Often its these marketing assets that have the highest potential to perform even better when optimized. Some of our biggest CRO wins here at HubSpot have come from assets that were already performing well. Ill give you two examples. The first comes from a project run by Pam Vaughan on HubSpots web strategy team called historical optimization. The project involved updating and republishing old blog posts to generate more traffic and leads.
But this didnt mean updating just any old blog posts it meant updating Czech Republic Mobile Number List the blog posts that were already the most influential in generating traffic and leads. In her attribution analysis Pam made two surprising discoveries of our monthly blog views came from old posts in other words posts published prior to that month. of our monthly blog leads also came from old posts. Why Because these were the blog posts that had slowly built up search authority and were ranking on search engines like Google. They were generating a ton of organic traffic month after month after month.
The goal of the project then was to figure out a how to get more leads from our hightraffic but lowconverting blog posts and b how to get more traffic to our highconverting posts. By optimizing these already highperforming posts for traffic and conversions we more than doubled the number of monthly leads generated by the old posts weve optimized. hubspotconversionincreasechart.jpg Another example from our marketing acquisition team did a leads audit of our blog. He discovered that some of our bestperforming blog posts for traffic were actually leading readers to some of our worstperforming offers. To give a lead conversion lift to of these hightraffic lowconverting posts Nick conducted a test in which he replaced each posts primary calltoaction with a calltoaction leading visitors to an.
But this didnt mean updating just any old blog posts it meant updating Czech Republic Mobile Number List the blog posts that were already the most influential in generating traffic and leads. In her attribution analysis Pam made two surprising discoveries of our monthly blog views came from old posts in other words posts published prior to that month. of our monthly blog leads also came from old posts. Why Because these were the blog posts that had slowly built up search authority and were ranking on search engines like Google. They were generating a ton of organic traffic month after month after month.
The goal of the project then was to figure out a how to get more leads from our hightraffic but lowconverting blog posts and b how to get more traffic to our highconverting posts. By optimizing these already highperforming posts for traffic and conversions we more than doubled the number of monthly leads generated by the old posts weve optimized. hubspotconversionincreasechart.jpg Another example from our marketing acquisition team did a leads audit of our blog. He discovered that some of our bestperforming blog posts for traffic were actually leading readers to some of our worstperforming offers. To give a lead conversion lift to of these hightraffic lowconverting posts Nick conducted a test in which he replaced each posts primary calltoaction with a calltoaction leading visitors to an.