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Post by account_disabled on Dec 25, 2023 6:08:50 GMT
Christmas is fast approaching. Emma decides to go to the store to buy gifts. Once she arrives at the store a salesperson calls out to her to offer help. Emma is indeed hesitating between the article she is holding in her hands and that of a competing brand that she has seen previously. Ready to convince his customers the salesman tells them the history of the brand and the product manufacturing process. Convinced Emma manages to make her choice and decides Email Marketing List to buy the item. here is called storytelling or the art of telling stories whether real or fictional. A little history Where does storytelling come from Storytelling uses narrative discourse which is often used in stories tales poetry etc. The origins of storytelling go back thousands of years. We have always used stories to transmit knowledge traditions and values to others. They allow ideas to be conveyed vectors of emotions to captivate and convince the audience. Ultimately storytelling is like an extension of this process but specific to marketing the objective of which is to be able to arouse the emotion of customers in order to seduce them. Why is storytelling so “trendy” Storytelling humanizes your business Consumers are less and less sensitive to “basic” advertising campaigns whose arguments are all similar and provide little added value to the product. By integrating storytelling into your strategy you humanize your.
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